Direct Mail Modcloth

Okay, so here is the finished direct mail piece (you know, the junk you guys get in the mail and throw away, lol)

It is a flat mail piece folded into three parts. When folded you will see the address on one side and the girl wearing the yellow cardigan on the other. It will open kind of like a card to reveal more information and then opens up to actual paper dolls.

The full panel with the doll and clothing is the inside. The white part that the doll and clothes sit on can pop out so you can cut out piece without ruining the information on the other side.

The point of the mailer is to introduce the new "Virtual Paper Doll" app by Modcloth (not really, I just made it up). Essentially it is an app where you can pick a model with a similar body type and select any number of clothes and accessories to try on at once. Since layering is a huge thing right now Modcloth wanted to provide a way for their customers to get the whole "fitting-room" experience online.

Now I have to create the piece to go with it (either the app I just explained or a web banner.....whichever I can pull off at this point, lol)